Case Study: Advertising Analysis The media is saturated with advertisements for pharmaceuticals, prescriptions, and over the counter (OTC). However, sometimes the purpose of advertised medications is difficult to understand or totally unclear. Find 2 internet, print, TV, or radio advertisements for medications (either prescriptions or OTC) and analyze each of the following: 1. What is the target market for the ad? 2. What is the overarching message communicated by the ad? 3. What assumptions is the ad based on? 4. What specific information does the ad provide regarding costs, benefits, and side effects? Note: Your assignments will be checked for originality via the SafeAssign plagiarism tool. The first advertisement is that of Humira which is prescription medication prescribed for patients suffering from psoriasis and/or arthritis (https://www.pharmacytimes.com/view/2003-03-7170). The target market for this advertisement is such patients. The overarching message communicated by the advertisement of the company AbbVie (company manufacturing the medicine) is that there must be as many patients given Humira as possible so that they can get rid of their pain from psoriasis and/or arthritis. The advertisement is based on the assumptions that there would be physicians prescribing Humira mostly to most patients suffering from psoriasis and/or arthritis (https://www.pharmacytimes.com/view/2003-03-7170). The side effects can be mostly minimal (https://www.pharmacytimes.com/view/2003-03-7170). However, there can also be enhancement of side effects to become little adverse like development of symptoms of tuberculosis (https://www.pharmacytimes.com/view/2003-03-7170). The benefits of consumption of Humira can be getting rid of hypersensitivity in their bodies. According to